In the course of my career, I?ve had to deal with a lot of vendors?software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I?d like to talk about two of the more memorable vendors...

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that...

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...

Many websites have great ideas, excellent content, brilliant deals and terrific potential. However, the truth is, the majority of these sites fail. This is for the simple reason that these sites can not get sufficient visitors. I hope to address this problem with 8 sure-fire ways to bring guaranteed...

Business owners and managers are busier than ever. As their businesses grow and become more complex, they find that they don?t have the time to be all things to all people. In the early stages of a business, the owner or manager waits on customers, does the buying, collects past due accounts, supe...

What does it take to convey your idea to financiers?
- How will you organize all that information? What you need is a clear outline and focus.
- First you must identify your audience. Who are your potential stakeholders.
- Rank them according to importance, but most importantly have a...

While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don`t like to do it. The fo...

There is one little practice that is vital to generating the interest of potential employers. It is critical, but very few job seekers actually do it. What is it? The THANK YOU NOTE! Interview experts agree that EVERY job hunter MUST send thank-you notes after EVERY interview. They also point out th...

A common practice in today?s e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. On...

There are a million reasons to call a prospect?all of them proper and official. For instance, you can call to tell them about a special sale, to introduce a new product, to alert them to a company-sponsored event. You can remind them to stock up on an item that is facing an impending shortage. The l...

Now is the time to get to know your lens. Instead of buying another one, get to know how to use the one or ones you have. You might think that the lens is just attached to your camera to allow a bit of light in and that the camera does most of the work. But if you get to know your lens better then y...

Are you doing what you really want to do or did you just fall or wander into the job you now have. As a friend of ours once said,? I am one of twenty two doctors in our family. The only ones in our family who are not doctors are the dogs and cats?. Did you decide what you wanted to do or are you one...

I was going through one of our closets looking for something. It was a closet that I normally don?t go into because all it has in it are towels and bathroom stuff. I happened to look up on a shelf and I saw an old tan leather case which I knew contained some of my wife?s old camera stuff. Years ago,...

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following. While some traditio...

With so many website traffic plans to choose from it is really hard for a person to get a grip on the world of sending traffic to the perfect deal. You know that you have the products that will change a buyer?s outlook on life, but how do you push this potential customer to your web page? There ar...

How can you get more attention for your conference and your association? Use some of these Power Marketing? tips and ideas. It won`t cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to...

If you think that all you need to do is just push the shutter button on your digital camera and great pictures magically appear; or the more features and options available in the digital camera, the better the digital photos ? then prepare to be disappointed. With these thoughts, you`ll get mediocre...

Choosing the right barcode printer for your needs can be a bit overwhelming. There are a few questions you must ask yourself before buying a printer. The first is what are you printing? Most people use a thermal barcode printer to print labels or tags. The paper that runs through these printers ...

Networking is a productive activity. But to benefit the productivity to its full extent you should network the way you would organize other activities. There is a difference between networking and selling. Networking might be familiar to selling, but it is different in the fact that sales is dedicat...

Have You Considered The Power Of Email Marketing Old vs. New If we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Even today most telesales people will tell you that they mak...

While having a small accounts-receivable balance indicates good financial management, (around 1.5% to 2.5% of your gross income), collecting past-due balances is a displeasing aspects of business. Studies show that 75% of receivables that are 3 months delinquent are paid. However, this num...

Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn?t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let?s take a look at a few of the other response-generating feelings: Curi...

You have done a lot of research as well as the homework required related to starting a new business. You finally summon the courage to take the entrepreneurial plunge. If only you did not have the "doubting Thomas?s" and nay sayers constantly swaying your already frail confidence. Rather than use th...

Think health articles are boring? This one isn`t, so read on - it may save your life... Physicians and public health officials agree that the single most important role you can play in your own health is to wash your hands. Why is this old-fashioned idea coming to the forefront again - and what ...

Meditation, relaxation and visualisation are the standard recommendations for reducing stress, and they are all beneficial and useful to us in many ways, however, they are not so easy to put into use when stress strikes with it?s disruptive companions frustration, overwhelm, confusion, anxiety etc i...

Here?s a scary statistic. According to four prominent research firms, only around 20% of all IT projects are finished in a timely manner. By ?timely? the researchers mean without loss of quality or being over budget. They go on to say the average project runs approximately 200 percent late, rough...

I?m too busy; I?d love to but I?m very busy; I?ll get round to that when I?m not so busy. How often have you said any of those phrases? How many times a week do you hear someone else say those phrases? They?re very common and busyness seems to have become a way of life for many people. I?ve just fin...

Ghost Hunting can be very fun and yet at times it can be one of the most terrifying things you will probably ever do in your life. The following are just a few of the things folks have encountered during ghost hunting or paranormal investigations: 1. Smells: These smells can seem to come from no wh...

A mole travels one road, according to the way nature intended him; and a squirrel travels another. They cannot follow the same path to get ahead. But the mole is not a failure because he cannot climb a tree, nor does the squirrel sit down and mope because he cannot travel under­ground. You cannot ma...

Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager?s key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external s...

Advertising is an important part of any business. It doesn`t have to cost a lot of money. Here are some suggestions for free advertising. Make sure that you check your local laws before you do any of these things. It`s not worth going to jail or getting fined to get free advertising. 1. Place co...

Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare? Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business of your dre...

There are a number ways you can go about marketing your website, many of which are quite inexpensive. Effectively marketing your Home website is vital to your ultimate success. In fact, the key to growing a business, and particularly a new Home Business, is marketing. Once you have a domain name (w...

There?ll never be a better time for a manager working for a business, non-profit or association to ask this question: ?Am I getting the public relations results I?m paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?? If ...

There?s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. It?s true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (a...

Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and quali...

Yet there is a place for those external `raft-build`s`, `away days` and `paintballing`! Just get them in context; there is work to do up front to leverage those experiences and get the best value from them. Just build great relationships in your business or organisation, one-to-one - then have the ...

With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN`T DO! What are (FFA`s) Free For All Sites & Link Farms? These types of sites can be recognized by their on...

We all know that email is probably today`s most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Email is today`s biggest communication factor; but why shouldn`t it be? It`s all but free to use, an...